i am a creative and a small business owner (multiple times over) who is obsessed with impactful (relatable//human) visual design and never lets good copy go by unnoticed. this gives me my superpower: making brands and creative content.

based in toronto now. i’ve built my career over 16 years at the intersection of marketing, creative design/ content, and e-commerce project management, with a strong focus on visual/creative problem solving and a whole bunch of people management.

i have a lot of favourite things: eggs in all forms, arrested development, chai at 5 pm, monkeys, house & garden’s youtube channel, cute shop signs, coconut milk, the combination of blue and brown.

what i do: i blend creative direction with business rigor - shaping identities that feel human and perform in market. i help small teams - that are ambitious/willing to take thoughtful risks - define who they are, why they matter, and how that shows up. my approach combines brand strategy (positioning, audience, promise, proof) with human-centered creative direction, so the work resonates emotionally/culturally and sustains commercially. i favor honest, tactile, imperfect details that make brands feel lived-in, not templated.

you would get in touch with me for: an identity system, tone of voice, visual language, typographic systems, art direction, and campaign concepts.