afghanistan premier league
a professional twenty20 franchise cricket tournament established by the afghanistan cricket board
the brief: the league was looking to rebrand - have their idnetity be more culturally relevant.
[concept - branding - visual identity - outdoor design - illustration - animation]
the concept: i wanted to draw from the rich heritage of afghan rugs and the art of weaving — a centuries-old symbol of community, endurance, and storytelling in afghanistan — reimagining its tribal motifs to celebrate the spirit of afghan cricket, a sport born from refugee camps and now a unifying national force built on the same values of resilience, pride, and collective identity.
moodboard
logo mark - construction
the logo
brand application
animations

