afghanistan premier league

a professional twenty20 franchise cricket tournament established by the afghanistan cricket board

the brief: the league was looking to rebrand - have their idnetity be more culturally relevant.

[concept - branding - visual identity - outdoor design - illustration - animation]

the concept: i wanted to draw from the rich heritage of afghan rugs and the art of weaving — a centuries-old symbol of community, endurance, and storytelling in afghanistan — reimagining its tribal motifs to celebrate the spirit of afghan cricket, a sport born from refugee camps and now a unifying national force built on the same values of resilience, pride, and collective identity.

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