a makeup brand celebrating and inspired by south asian beauty and made for all.

they launched their holiday shop and wanted me to design a landing page, a gift guide, social content surrounding it, static ads plus other assets.

the concept: since their holiday set was called ‘be my date’ - and carried a limited edition shade called ‘date’, i wanted to carry it forward and really embrace the romance of it. the visuals were inspired by a vintage romance theme - dreamy images, vintage effects, cursive types - and the whole love shebang.