a makeup brand celebrating and inspired by south asian beauty and made for all.

they started a ‘faces of kulfi’ campaign to show unique faces - ranging all skin tones and features - from their community to represent their 21 main match concealer shades. they selected 6 of these faces to be the ‘faces of kulfi’ - and wanted to show them in a way that feels current.

the concept: my idea was to show them in a editorial, studio-esque way, almost like a lookbook - since a lot of work had gone into the campaign photo session - and i wanted to show that,