a makeup brand celebrating and inspired by south asian beauty and made for all.

they launched a ‘faces of kulfi’ campaign to spotlight real people from their community - across all skin tones, features, and identities - to represent their 21 match concealer shades. out of everyone who participated, they chose six standout individuals to become the official “faces of kulfi.”

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the concept: i wanted to showcase them in a way that felt fresh and current, so I leaned into an editorial, studio-lookbook feel. the campaign shoot had so much intention and beauty behind it, and presenting it in this format allowed that work to really shine.