a makeup brand celebrating and inspired by south asian beauty and made for all. known for creating space for joy, play and self expression for people with all skin tones, kulfi is available in north america across sephora stores.

they wanted a post to recap the year that was 2025.

the concept: i wanted to take the idea of ‘memory’ and really go with it - make something archival and material-driven. and so i used the analog medium: i started with printing out their digital photos with a 35mm effect, i gathered and pasted all these photo memories on multiple whiteboards to form a timeline. i finally used these to make a video with highlights + a seamless carousel post that looked like…well, a timeline.